Clarkson College Branding
We take
pleasure and pride in introducing our institutional image and identity system.
Our image captures the essence of our vision of the future, while preserving
the intrinsic values of our 119+ year history.
Presenting
Clarkson College with consistency and coherence - to internal and external
audiences - is absolutely critical to the process of establishing our
institution's image. If we do not speak with one voice, we may unintentionally
communicate disparate and conflicting messages to our publics. Therefore, our
future success rests, in part, with the staff, faculty, consultants, designers
and writers who communicate on behalf of the College.
This Style
Guide and Identity Management manual establishes precisely how to use the
components of our identity system. It spells out the specifics of each
component and provides a variety of sample applications. By following the
guidelines in this manual you will help protect the integrity of the Clarkson
College identity.
We ask
that all professionals developing Clarkson College communications materials
make use of and adhere to this style guide. Repetition of the substance and
style of these messages will help the College raise its visibility among all
audiences and enhance understanding of who we are and what we do.
>>Download
the Style Guide and Identity Management Manual (PDF format)
The
Clarkson College institutional identity system described in this manual includes
the following components:
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·
NAMES
·
SYMBOL
·
TAGLINE
·
SLOGAN
AND THEME LINES
·
TYPOGRAPHY
·
LOGOS
|
·
COLOR
PALETTE
·
CALLS
TO ACTION AND RETURN ADDRESS
·
MARKETING
DEPARTMENT SERVICES AND PROJECT MANAGEMENT PROCESS
|
·
HANDLING
THE MEDIA
·
PROOFREADERS
MARKS
·
INTERNAL
REQUEST FORMS AND TEMPLATES
·
QUICK
REFERENCE MANUAL
|
Request a CD Version
To obtain
a CD containing the Style Guide and Identity Management manual along with support
materials such as logos, fonts and color chart, please contact the Marketing
department:
Melodae Morris,
Senior Director of Marketing and Presidential Initiatives
101 South 42 Street
Omaha, NE 68131-2739
402.552.6114
morrismelodae@clarksoncollege.edu
